The New Yorker updated their video toolkit and as part of the process I’ve had the pleasure of refreshing their sound identity. Keeping the timbre and structure of their previous audio logo (which I designed in 2015) I developed a new mnemonic that will be used in all their upcoming video content.
Animation: Hunter Gatherer
Audio Concept, Sonic Branding, Sound Design
ID used in a recent The New Yorker video: