On Air Rebrand – Audio Branding

For the relaunch of ITV2, London-based ManvsMachine developed a channel branding system that randomly combines a set of scenes into up to 300,000 ident iterations. I created the sound design for all scenes, injecting subtle musicality into the hyperrealistic visuals.

Watch an example ident above and see some of the individual scenes used as input for the system below.


Music, Sound Design, Foley, Final Mix