Algorithms – A TV Ad with Nexus Studios
Nexus Studios and designer/director Nicolas Ménard created this spot to promote UK mortgage broker Habito. More details on the process are given at It’s Nice That / Skwigly. We generated the sounds in sync with the algorithmic animations from a custom software tool, each visual element had a corresponding sound element. The ending music cue was created by Habitos founder Daniel Hegarty.